Why IFI Campaign

Client: IFI Claims

Date: Spring 2016


Skills: Branding, Print, Advertising, Marketing


This needed a trade show banner for a huge upcoming overseas show. They wanted to try out a new marketing plan, “Why IFI” I created the "Why IFI" logo and branding for this particular campaign. Since they are a patent services company, specializing in patents for oil companies, healthcare and technology, I felt it was appropriate to have a minimalist / tech feel to the banner as a whole. As for the "Why IFI" campaign, it was agreed that it should be a bit vintage.