Date: May 2016
Skills: Large Scale Print
This large project by Smokin Oak is a brand new restaurant opening up in Saint Petersburg, FL. They needed menu boards and a wall mural designed from scratch, after speaking with the owner for a few minutes, I had a massive idea and blew them away.
The building is a new construct and I had the opportunity to essentially brand the whole inside of the restaurant. The client wanted a chalkboard feel to the menu boards and wall mural. I felt things should be playful as well as true to the brand. The brand uses fresh ingredients and cooks all menu items in a wood fired oven in under 7 minutes. Only locally grown white oak is used in a wood fired oven, so for the graphics I felt it was appropriate to portray visually 3 things: Fresh, fast, and unique.