“Why IFI?” Banner

IFI Claims

Date: Spring 2016

Skills: Marketing, Advertising


IFI Claims needed a trade show banner for a huge upcoming overseas show. They wanted to try out a new marketing plan, “Why IFI”. I created the "Why IFI" logo and branding, since they are a patent services company, specializing in patents for oil companies, healthcare and technology. I felt it was appropriate to have a minimalist / tech feel to the banner as a whole. As for the "Why IFI" campaign, it was agreed that it should be a bit vintage.